An E-commerce platform is software used by online retailers to manage their online sales activities. It provides features such as product management, order management, returns management, payment processing and customer relationship management.
How much does an E-commerce site cost?
The cost of running an E-commerce site depends on several factors, such as the size and complexity of the site, the number of visitors and marketing costs.
Small to medium-sized sites cost a few hundred to a few thousand euros per month, while larger and more complex sites can easily cost thousands to tens of thousands of euros per month.
In addition to the cost of setting up and maintaining an E-commerce site, there are additional costs for marketing and advertising, attracting customers and retaining customers through customer service and retention programs.
That’s why it is important to consider the various costs when setting up an E-commerce site and establish a budget that takes into account both the short-term and long-term costs of running the site.
Which E-commerce platform for an online store?
There are several platforms available for starting an online store, such as Shopify, Magento, WooCommerce and BigCommerce. Which platform is best depends on the specific needs of the store.
For example, Shopify is suitable for novice shop owners because of its user-friendly interface, but there is also Shopify Plus for large businesses with advanced features, security and support.
Magento is a powerful and customizable platform that requires technical knowledge in order to use it properly.
BigCommerce is especially popular in the United States, Canada, Australia and the United Kingdom.
WooCommerce is available worldwide and has a large presence in Europe and the United States, but is also popular in other regions such as Asia and Latin America.
It is important to compare the features and costs of each platform to determine which platform best suits the needs and within the store's budget.
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