A return reason is the reason your customer gives for returning a product, such as because it is damaged, does not meet expectations or because of the wrong size or color.
What can you, as a store manager, learn from return reasons?
Return reasons can give you insight into potential problems with product quality, size recommendations or customer expectations.
By analyzing return reasons, you can make improvements in product selection, descriptions, images, size information, customer service and return policies to increase customer satisfaction and reduce returns.
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