Return Reason

A return reason is the reason your customer gives for returning a product, such as because it is damaged, does not meet expectations or because of the wrong size or color.

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You can make specifying a return reason mandatory in your return conditions, but only in situations where the legal right of withdrawal does not apply.

What can you, as a store manager, learn from return reasons?

Return reasons can give you insight into potential problems with product quality, size recommendations or customer expectations.

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By analyzing return reasons, you can make improvements in product selection, descriptions, images, size information, customer service and return policies to increase customer satisfaction and reduce returns.