Turn return frustration into customer loyalty

E-commerce has grown rapidly in recent years, and so have online store return rates. This increase in the number of returns is, in turn, accompanied by quite a bit of frustration. But what actually goes wrong in the returns process, and how can you improve it? Olivier Muller (CEO Returnista) talked about this in Buckaroo's webinar for the e-commerce fashion industry. 

Topics covered:

  • Creating a frictionless returns process;
  • How the returns process is a forgotten sales channel;
  • and how a well-designed returns process contributes to customer loyalty.
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