E-commerce has grown rapidly in recent years, and so have online store return rates. This increase in the number of returns is, in turn, accompanied by quite a bit of frustration. But what actually goes wrong in the returns process, and how can you improve it? Olivier Muller (CEO Returnista) talked about this in Buckaroo's webinar for the e-commerce fashion industry.
Creating a frictionless returns process;
How the returns process is a forgotten sales channel;
and how a well-designed returns process contributes to customer loyalty.