E-commerce has grown rapidly in recent years, and so has the return rate of online stores. This increase in the number of returns is, in turn, accompanied by a good deal of frustration. But what is actually going wrong during this returns process and how can you improve it?
Olivier Muller, co-founder of returns platform Returnista, spoke about this in Buckaroo's webinar for the e-commerce fashion industry. Topics covered by Olivier in this webinar include how to create a frictionless returns process, in which ways the returns process is a forgotten sales channel, and how to use Returnista's software to retain sales while increasing customer satisfaction.
He also points out the essential role of the collection of data to be able to make adjustments in the sales process. Furthermore he discusses what e-commerce giants like Coolblue and Zalando have in common - really understanding their customers - and how you can use this data to improve your proposition.
Finally, Olivier explains how you can turn all this into customer loyalty. This is without a doubt a good idea for every serious e-commerce player. After all, it's far cheaper to keep your existing customers than to attract a new ones.
Do you need help optimizing your returns process? We are happy to help.
Returns are no longer a pain in the ass with Returnista software. Increase customer satisfaction and reduce your costs with the help of a beautiful returns portal and a complete data dashboard. Do you want to get more value out of your returns process, just like Decathlon, Loavies and ASOS? Then request a demo on our website.
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