Turn data into actionable insights

Lowering your returns rate is key in staying ahead of the pack. You can only do it if you can make informed decisions based on the truth. Returnista has you covered.

Every 1 percent decrease in the return rate roughly results in a 1.5 jump in our net result.

Bram van Camp

Head of Analytics at Bestseller

Data

Data collection is the foundation of your return reduction efforts

Collecting accurate data helps you spot patterns and understand why returns happen. With Returnista's insights, you can create focused strategies to lower return rates and keep customers happy.

Talk to an expert
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Create a competitive advantage through a best-in-class
returns strategy

Product Assortment

Product mix

Pricing

Discounts & campaigns

Customer Base

Demographics

New vs. loyal

Purchase & return
behavior

Customer Experience

Personalization

Sizing

Exchanges

Payment

Operations & Service

Fees & costs

Delivery exp.

Communication

Cust. contact

Data & Analytics
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Returns strategy

A lower return rates gives you the edge

Do you have a returns strategy? No? It's time to create one, because it will help you reduce your return rate over time and becoming more profitable and/or competitive than your peers.

Start with the basics

Getting all your returns and sales data in one place allows you to create the baseline

Activate the right teams

Once you know the baseline, get the right people involved to make a meaningful impact on your business

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Case

Read how Steve Madden lowered the return rate by 12.4%

Through a dedicated process of understanding returns and acting accordingly, Steve Madden made a significant impact within the first 90 days of going live

Go to case

Actions

Typical actions to lower your returns rate effectively

Charge for returns

In your Returnista dashboard you can set up pricing for every return order created. You have full flexibility on how to charge your customer for a return

Sales funnel communication

Make sure to clearly communicate on your returns & exchange policy in the sales funnel to avoid unnecessary returns

Talk to your suppliers

With Returnista its possible to identify sizing inconsistencies that cause returns. It gives you the insights to have a meaningful conversation with your supplier(s).

Change outbound carrier

Oftentimes the performance of your outbound carrier impacts your returns process. Within Returnista you can split returns per carrier to see who is underperforming

Offer free exchanges

Offering free exchanges (and paid returns) is an effective way to avoid orders with items in multiple sizes. With the proper communication it makes the difference

Talk to your fulfillment partner

Delays in fulfilling your sales orders can create a spike in your return rate. Track the performance of your fulfillment partner to understand where returns come from

Block individuals from shopping

A small but significant chunk of your customer base is buying your goods with the intention of returning it. With Returnista we help you identify those customers, so that you act accordingly.

Edit product descriptions

A common cause of returns is a PDP showing incorrect or misleading information. With Returnista you easily identify where to focus your attention

Adjust marketing strategy

Not all customer segment in your marketing efforts are what they seem to be. Include returns in your ROAS to understand who is truly profitable, and who's not

Learn

There is a lot more to learn in the world of returns

Join Returnista today

Getting a grip on your returns is a driving factor of your success. It's time for action. It's time for Returnista

Schedule a demo

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